Automated Outreach Pipeline Enhances Lead Management EfficiencyAutomated Outreach Pipeline Enhances Lead Management Efficiency
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An SEO outreach team scraped sites by hand, wrote personalized emails, and lost leads when no one sent follow-ups. At thousands of contacts, the team couldn't keep up. I built an outreach pipeline: site scraping with domain extraction, personalized email sending via Gmail OAuth, and independent flows that track opens and trigger scheduled follow-ups. I also built a custom CRM with lead tagging to track each lead's status across the funnel.
The pipeline saves 2–3 minutes per contact, runs follow-ups on schedule, and gives the team a single view of every lead's status. Stack: n8n · Web scraping · Gmail OAuth · Custom CRM · Automated follow-up flows
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