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Your homepage hero is either converting or confusing.
When we run a brand audit, we go beyond colors and logos. It's really about messaging and positioning. So when we audited a dietitian brand's site, we found a hero that described features but didn't speak to the audience's actual frustration.
We reworked it using a proven copywriting framework, leading with the pain point and adding a specific, tangible benefit (1 hour saved daily on prep).
Result? 6% lift in subscriptions within the first months.
Before & after attached 👇
Can you guess which framework we used?
awesome!
This is exactly why homepage heroes matter. 👆
If your hero doesn’t instantly say “this is for me,” you’re leaving conversions on the table.
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I gave ChatGPT the worst café branding brief imaginable.
Just a bunch of rough sketches and a very loose idea.
Then I asked it to turn the whole thing into a real-life café brand.
And somehow, in under 30 seconds, it managed to keep the little details I liked while turning them into something that actually felt cohesive.
Now I’m wondering how far you can push a terrible brief before it stops being terrible.
The jump from loose sketches to a cohesive café world is so satisfying—those little cup and bag marks carry through beautifully. I especially like how the roughness survived the polish instead of getting flattened.