Smart Form Field Design — Clear field types, logical sections, and professional branding make inf...Smart Form Field Design — Clear field types, logical sections, and professional branding make inf...
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Criter.AI: Pitch Deck Cover, Two Design Directions
For an AI immigration advice platform serving Australia, I explored two cover directions to test how tone changes perception.
Direction 1, Olive gradient: warm, human and trustworthy, with a rounded image card and gold accents.
Direction 2, Dark and neon: high contrast, modern and investor-ready, with a bold split layout.
Both keep the brand mark, the tagline "Your Criteria, Our Intelligence" and the hero imagery, so the difference is purely in the design language.
Scope: pitch deck cover design and visual direction
Tools: Figma, PowerPoint, etc.
Available for pitch decks, presentations and brand design. Open to new projects.
Contra tags: , Presentation Design, Graphic Design, Branding, Startup Design
Direction 1 is definitely the stronger choice from a brand positioning perspective. The olive gradient and warm palette establish immediate credibility and psychological safety, which is paramount for an AI-driven immigration service. While Direction 2 offers great high-tech...
A high end, conversion focused website designed for a Product Design Masterclass, with an emphasis on clarity, credibility, and a refined visual experience.
The website was structured to communicate the value of the masterclass immediately while creating a clear path from discovery to registration. The visual system combines strong typography, intentional spacing, structured content sections, and editorial style layouts to give the experience a polished and professional feel.