AI Art Direction & Product Campaign — Hair & Body Care I explored how a single beauty-product lin...AI Art Direction & Product Campaign — Hair & Body Care I explored how a single beauty-product lin...
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Ammarah Azyal
• Aug 19
AI Art Direction & Product Campaign — Hair & Body Care
I explored how a single beauty-product line could be translated into a series of premium campaign visuals without losing its visual identity.
The project focused on AI-assisted product photography and art direction, placing the products into different lifestyle environments, from a warm, sunlit bathroom and tropical poolside setting to a playful retro-inspired composition and a close-up beauty portrait.
The main challenge was maintaining consistent product packaging, proportions, colours, typography and brandingwhile changing the entire environment, lighting and photographic language around it.
I treated each image like a real commercial shoot: defining the composition, camera perspective, lighting, colour palette, depth of field, styling and supporting elements before generating the final visuals.
The result is a cohesive visual campaign that explores how the same product can feel editorial, nostalgic, luxurious and contemporary depending on the art direction.
Art DirectionGraphic DesignPrompt EngineeringAdobe PhotoshopChatGPTMidjourney
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