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AI Art Direction & Product Campaign — Hair & Body Care
I explored how a single beauty-product line could be translated into a series of premium campaign visuals without losing its visual identity.
The project focused on AI-assisted product photography and art direction, placing the products into different lifestyle environments, from a warm, sunlit bathroom and tropical poolside setting to a playful retro-inspired composition and a close-up beauty portrait.
The main challenge was maintaining consistent product packaging, proportions, colours, typography and brandingwhile changing the entire environment, lighting and photographic language around it.
I treated each image like a real commercial shoot: defining the composition, camera perspective, lighting, colour palette, depth of field, styling and supporting elements before generating the final visuals.
The result is a cohesive visual campaign that explores how the same product can feel editorial, nostalgic, luxurious and contemporary depending on the art direction.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
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Aurora Engineering| Social Media Content & Brand Strategy
Building a strong construction brand takes more than showcasing completed projects, it requires content that communicates expertise, reliability, safety, quality, and innovation.
For Aurora Engineering, I developed a professional social media content direction designed to establish the brand as a trusted construction and engineering partner while making technical topics accessible and engaging to its audience.
The content focuses on key themes including construction planning, project execution, qualified engineers, sustainable construction, material quality, infrastructure, and construction best practices.
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The visual identity combines deep navy, warm gold, clean typography, architectural imagery, and engineering-focused photography to create a premium and authoritative appearance.
This project showcases my approach to social media management, content strategy, construction marketing, brand storytelling, visual content creation, and Instagram content planning.
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