European E-Commerce Architecture and Product UX for Vänster HomeEuropean E-Commerce Architecture and Product UX for Vänster Home
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Vänster Home GmbH
For Vänster Home GmbH, I engineered a high-end European e-commerce build designed to reflect modern architectural design and premium living space aesthetics. The goal was to establish strong brand authority through minimalist visual hierarchy, custom collection navigation, and high-converting storytelling.
I structured the homepage around a cohesive "Designed for..." campaign framework (covering Living, Dining, Lighting, and New Arrivals) to guide buyer intent seamlessly. To maximize user trust and clarity, I completely restructured the inventory data transforming long, cluttered supplier titles into refined product names paired with standardized technical specifications and lifestyle-focused features. This build demonstrates complete end-to-end e-commerce architecture, from editorial layouts down to conversion-focused product listings tailored for luxury retail shoppers.
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Ecom Swift's avatar
Clean restructure from supplier titles to real product names, that step alone usually gets skipped. For a GmbH store selling into the rest of the EU, did you end up handling VAT-inclusive pricing per country through Shopify Markets, or did the client stick to one DE price shown everywhere?
harry's avatar
Harry logo
We stuck to one base DE price shown across the catalog, using Shopify Markets to auto-calculate dynamic local VAT (OSS) at checkout based on the buyer's destination country! Keeps the storefront clean while staying fully EU-compliant.
Ecom Swift's avatar
That's the right call, one display price keeps the catalog simple to manage and Markets handles the OSS math per country at checkout instead of you maintaining separate price lists for each market. Clean setup.
harry's avatar
Harry logo
Thanks! Appreciate that. Yeah, keeping the catalog clean on the front end saves so much headache on the back end.
Are you currently working on any EU-focused builds yourself, or mostly managing existing client stores?
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