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Participated in the development and execution of an advertising campaign for Head & Shoulders, focusing on strengthening brand awareness and communicating the product’s key benefits to the target aud
The campaign was designed around a problem–solution approach, highlighting common consumer concerns related to dandruff and scalp care and positioning Head & Shoulders as a trusted solution.
Contributed to the concept development and creative planning of the advertising campaign.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Sound Perfection — Premium Audio Campaign
Description
A bold, conversion-focused promotional banner created for a premium audio brand concept, designed to make the offer immediately visible while maintaining a polished, high-end visual identity.
I developed the composition around a strong gold, navy, black, and white color palette, using contrast to create a premium technology feel while keeping the promotional message easy to scan.
The design combines large-scale typography, geometric elements, product-focused imagery, promotional messaging, and visual hierarchy to guide the viewer from the brand name to the main headline and finally to the 20% discount offer.
I also adapted the original banner into a 1600 × 1200 px format, carefully maintaining the composition, readability, image placement, and overall visual balance.
Design focus:
Premium audio & technology aesthetic
Promotional campaign design
Strong typography and visual hierarchy
Strategic image composition
Geometric shapes and layered elements
High-contrast color pairing
Social media & digital marketing graphics
Precise resizing and layout adaptation
Tools: Kittl, image editing & digital design tools
Content StrategySocial Media MarketingSocial Media StrategyBrand Audit DesignCreative DirectionKittl DesignAdobe IllustratorAdobe InDesignKittl
Clean and premium design! 🔥