I led the development of MyOfLink as founding engineer, building a full-scale SaaS platform designed to help creators and businesses manage their online presence through advanced link infrastructure, analytics, and monetization.

The goal was to go beyond traditional “link-in-bio” tools by creating a high-performance platform that improves engagement, tracks user behavior, and enables scalable monetization.

I architected and built the platform end-to-end using Next.js, TypeScript, and Tailwind CSS, leveraging server-side rendering and React Server Components to significantly improve performance. The result was a fast, responsive product achieving a 95–98+ Lighthouse score and noticeably reduced load times.

A core innovation was the deep-linking system. I engineered a solution to bypass in-app browser limitations on platforms like Instagram, Reddit, and TikTok using intelligent user-agent detection and platform-specific routing. This improved link conversion rates and overall user engagement by approximately 40 percent.

I also built a real-time analytics dashboard to give users actionable insights into their traffic and performance. This included click-through rates, conversion metrics, and geographic data, enabling more informed decision-making for creators and businesses.

On the monetization side, I implemented a full Stripe-based billing system with subscription tiers, usage-based pricing, and webhook-driven automation. The checkout experience was designed to be seamless, secure, and optimized for conversion.

The final product is a high-performance SaaS platform that combines advanced linking technology, real-time analytics, and scalable monetization into a single cohesive system.

This project highlights my ability to design and deliver complex SaaS products from the ground up, with a strong focus on performance, user experience, and real business outcomes.