Sabor de Viver – Danone Nutricia E-commerce

Project Overview

Sabor de Viver is the official e-commerce platform for Danone Nutricia in Brazil. The primary challenge was to perform a complete reformulation of the legacy platform (based on Magento 1.0), which suffered from outdated technology and poor usability, directly impacting company revenue. With approximately 80% of the target audience accessing the site via mobile, the mission was to create a modern, mobile-first experience.

The Process

Following a Design Thinking approach, the project was divided into four strategic phases to ensure the solution met both user needs and business goals:

Phase 1: Discovery & Research – Conducted extensive user research, stakeholder interviews, and qualitative interviews to uncover the motivations behind purchasing decisions and shopping behaviors.

Phase 2: Analysis – Synthesized findings into personas, user stories, and storyboarding to map the ideal customer journey.

Phase 3: Design – Developed the solution through sketching, sitemapping, and wireframing, culminating in high-fidelity prototyping.

Phase 4: Validation – Rigorous usability testing and evaluations were performed to refine the interface and ensure a frictionless experience.

Key Deliverables

Mobile-First Interface: A completely redesigned navigation focused on fluidity and ease of use for smartphone users.

Visual Identity & Design System: Implementation of a modern aesthetic using a refined color palette and typography (Bariol for titles for its unique look and Lato for body text to ensure transparency and readability).

Streamlined Shopping Journey: Redesigned product pages with clear nutritional information, simplified "Add to Cart" flows, and an intuitive checkout process.

Order Management: A transparent order tracking system to improve post-purchase user satisfaction.

Results & Impact

The redesign led to a significant improvement in the platform's performance and user perception:

Sales Growth: The project delivered a 20% to 25% increase in sales revenue within the first year of the new platform's launch.

Enhanced Navigation: Achieved a more intuitive and fluid user experience, successfully prioritizing the mobile-first strategy.

Modernized Tech Stack: Successfully migrated from an obsolete system to a platform capable of supporting Danone's digital growth.