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Redesigned PharmEasy's mobile experience for older adults, improving navigation clarity by 20% and task completion by 15–20%; simplified information architecture and high-fidelity Figma prototypes to reduce interface complexity by 25% through user research, heuristic evaluation, prototyping, and usability testing.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New case study is live: Archea - Architecture Studio Website 🥳
23 pages, 3 build phases, 4 homepage variations, all tied together with Tailwind variables for consistent spacing across every block and button.
Full case study is up now, link below. Let me know which homepage variation is your favorite 👇
Great job
Tool Finder Branding 🔎
Tool Finder helps users make informed buying decisions through honest software reviews, comparisons and educational content. I reimagined the brand across YouTube and the web, developing a cohesive identity that strengthens recognition, reflects its authority and creates a consistent presence across every digital touchpoint.
When Francesco first reached out, Tool Finder had never established a true brand identity. The goal was to create a scalable brand system that could evolve alongside the business as it continued to grow its YouTube channel, website and future ventures.
The identity needed to feel like a modern media brand rather than another software company. It had to balance playfulness and approachability with professionalism, while remaining distinctive in an increasingly competitive market.
The result is a flexible identity system centred around the new 'Finder' mascot. Designed to adapt across content, digital products and marketing, the brand gives Tool Finder the foundations to grow with confidence and establish itself as the go-to destination for discovering, comparing and exploring better software.
Great Work
I have been playing around with two different hero section directions for an architecture/real estate landing page, and I honestly can't decide which one nails the vibe better. Both use the same layout structure, but the typography and photography give them totally different personalities.
Design A: Bold, modern sans-serif headline paired with a warm, rustic cabin. Feels grounded, cozy, and confident.
Design B: Elegant serif headline over a sleek concrete-and-glass villa. Feels luxurious, editorial, and refined.
Which one speaks to you? and tell me why?
Your feedback genuinely shapes what I build next, so thank you in advance for taking a second to weigh in!
42 voted
49%
43 voted
51%
85 votes
Closed
both are looking good, hard to choose , still go with A
