Rebuilt a Wisconsin animal chiropractic clinic's website in Framer with clearer CTAs, cleaner UX, and a brand identity built to convert. The challenge

A clinic that couldn't convert visitors into clients

Animal Chiropractors of Wisconsin had been running on a basic WordPress site for years. It wasn't doing them any favors. The homepage was cluttered with too many navigation links, the brand felt generic, and most critically, there was no clear call-to-action telling visitors what to do next.

Potential clients would land on the site, feel overwhelmed, and leave without booking. The site had traffic. It just didn't have direction. The solution

A conversion-focused rebuild on Framer

I rebuilt the site from the ground up on Framer, a platform purpose-built for performance, clean animations, and fast iteration. The goal wasn't just a prettier website. It was a site that works.

Key decisions made:

1. Stripped the navigation down to only essential pages, less noise, more focus

2. Defined one primary CTA per section, guiding visitors toward booking

3. Established a clear visual hierarchy so the most important content landed first

4. Built a brand presence that felt professional, warm, and trustworthy, right for an animal wellness clinic

5. Optimized layout for mobile, where most local service searches happen

Expected impact?

Less confusion. More bookings.