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Title: Waterproof Backpack Ad Copy
Description: Created a spec/concept, product-focused advertisement for a waterproof backpack, highlighting its protection, comfort, and everyday usefulness. The copy uses a problem-solution approach to address concerns about carrying a laptop in rainy weather and ends with a clear call to action.
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Been exploring WebGL + shaders through this cylindrical image gallery.
A few things I’m taking from it:
- Think about the surface before the individual images.
- Small speed differences can add a lot of depth.
- Shaders work best when they support the interaction.
- Most of the polish is in fixing seams, timing and transitions.
- Performance quickly becomes part of the design.
Still experimenting with how far this can go while keeping it useful for real websites.
Super cool animation Franco!! 🚀
Developed a high-end promo visual presentation for a luxury lipstick collection. The main objective was to showcase product shades and texture while pairing them with compelling, emotion-driven product descriptions designed to drive engagement and visual appeal.
Scope of Work & Strategy
Persuasive Copywriting: Authored elegant, benefit-focused messaging highlighting formula quality, skin versatility, and confidence.
Visual Styling & Art Direction: Curated a sophisticated color story using deep burgundy and soft rose silk textures to communicate luxury.
Content Presentation: Structured high-impact visual slides featuring real-life shade swatches and textured product shots.
The Impossible Prediction 🌌
For the Flora Museum Challenge, I reimagined the Met Museum’s Automaton Clock in the Form of Urania, Muse of Astronomy by Paullus Schiller (ca. 1620–30) as the center of a fictional scientific mystery.
The story begins in a 17th-century workshop, where Schiller is building Urania, a mechanical representation of the heavens. Once completed, the automaton comes alive: its gears turn, the celestial sphere rotates, and Urania moves as she tracks the heavens.
But something unexpected happens. One of the gears begins moving differently from the others. Schiller initially believes it is simply a mechanical flaw, but the unusual movement continues with strange precision.
The story then jumps forward 400 years. Modern researchers rediscover Urania and analyze the mysterious gear using contemporary astronomical data. What first appears to be an error turns out to correspond to a precise location in the night sky — something that could not have been known in Schiller’s time.
The researchers are left with an impossible question: How could a 17th-century machine contain an astronomical prediction about something discovered centuries later?
Using Flora, I developed this idea into a five-part visual narrative — The Creation, The Awakening, The Anomaly, 400 Years Later, and The Revelation — and turned it into a short cinematic demo.
The project explores how a real historical object can inspire an entirely new fictional world while preserving the character, craftsmanship, and astronomical identity of the original artifact.
Turning Urania into the center of a scientific mystery is such a strong narrative leap. The automaton clock already feels uncanny, and this concept pushes that quality beautifully.