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Even minimalism needs a strong structure.
Reducing the number of elements enhances the brand's formality and helps lower the CES (customer effort score).
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Restraint is harder than decoration. Anyone can add. Knowing what to leave out requires confidence and a clear reason for every element that stays.
Okay, I finally joined the typography trend too. 👀
Had to try one myself - so here’s a little typography experiment I’ve been playing with.
Sometimes you just see a trend everywhere and think, okay… my turn. 😂
What do you think - should I make more of these?
Graphic DesignMotion DesignTypographyAdobe After EffectsAdobe Illustratortypographykinetictypographymotiongraphics
I'd say yes, and I'd make it a series. A tight rule set, like one flat colour field, one shape and one type move per piece, is usually what turns experiments like this into something recognisable as yours.
Day 7 of 60-days-collecting-awesome-motion-design-references
I am gathering cool references for my own work as a Motion Designer.
It is hard to create videos solely based on text without falling into the monotonous and boring text animations we are all used to. So it takes something extra to make these types of videos as engaging as possible, and I think this example got it right!
I found it on LinkedIn, but I am not really sure what company created it, I just know that the ASCII look of the visuals and the use of gradients make it feel very techy and modern, and the soundtrack drives the motion very organically throughout. Definitely a keeper.
This is sick 🔥