Most ads copy their own category. That's why they all look the same. Slipper ads sit on plain white. Perfume ads put one bottle in a surreal scene. Roofing ads show a drone shot of a roof. You've filed them away before you read a word. So I keep stealing from the category furthest away. I gave a slipper a car launch. Wet black floor. Hard rim light. Haze. Headline: 0 to sofa in 3.2 seconds. Same slipper. Completely different ad. Next time you're stuck on a brief, ask who would never sell this product, then copy how they'd shoot it. PS: This is a concept for a made-up brand and it hasn't run, so treat it as a creative idea, not a result.

"0 to sofa in 3.2 seconds" borrows car ad language for slippers, love it. When you break the category look, do you test the headline first or the visual?

I redesigned 8x.life as a concept project 8x's homepage today is a list of links. Their best ideas (the manifesto, how the company works, how hiring works) are scattered across three different sites. So I rebuilt it as one story, aimed at the people they want to hire: → The manifesto leads: "humans in the loop." → "How 8x works" is shown as a loop, because every new vertical builds on the last one. → Real lines from their job ads, instead of culture-deck adjectives. → A fit self-check that can honestly tell you "this probably isn't for you." → All 18 open roles on the homepage, filterable. Every fact comes from 8x's own sites. Nothing is made up. Visual reference: e2.vc. Built in React, tested on desktop, tablet and mobile. Unofficial concept. Not affiliated with 8x.

Nice redesign!