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This project was created during university for an assignment where we had to reinterpret a well-known phrase. I chose to transform “When life gives you lemons, make lemonade” into “When life gives you lemons, make a pie,” giving the original saying a more creative and unexpected twist.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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What if sparkling water felt this refreshing on screen?
Created this spec ad for San Pellegrino — focusing on light, movement, and that crisp, refreshing feel.
A simple concept built around mood and detail, letting the product speak for itself.
Spec ad / Concept commercial
Not affiliated with the brand
What do you think — does it capture the vibe?
#specad #conceptcommercial #beveragead #videography #productvideo
Top notch
Just launched a recent brand identity project that I successfully completed for CTRL+SHIFT.
Ctrl+Shift is a brand identity project crafted for a forward-thinking platform operating at the intersection of creative technology, culture, and media. Through events, talks, content, and community, the brand brings together artists, builders, and technologists to explore creative intelligence, generative storytelling, and coding as cultural expression.
Editorial and confident, the identity is unapologetically creative-first—slightly irreverent, opinionated, and culture-forward. Designed to feel like a living platform rather than a campaign, the visual language leverages glyph dithering, color halftones, 3D ASCII graphics, and surreal soft sci-fi imagery. Anchored by a pitch-black foundation with vibrant color tints as accents, the system creates a bold yet sophisticated presence for a community built around curiosity, craft, and future-facing creativity.
You can see full project presentation here.
Feel free to like, comment and follow, kindly appreciated.
This identity for CTRL+SHIFT is a masterclass in high-end positioning. Using 3D ASCII and glyph dithering creates that "editorial and confident" feel that moves far beyond basic decoration.
It’s a perfect example of using strategic clarity to build a living platform rather than...
Brand work doesn't end when the manual gets delivered. Branding is only effective when it's smoothly applied across mediums - decks, emails, websites, social media, print assets.
For DealDesk, we built an extensive template system: presentation decks, social media posts, one-pagers. The goal was to equip early-stage founders to keep asset production costs low while maintaining perfect brand alignment. Every template follows the same visual logic: confident typography, controlled teal palette, editorial photography standards.
The result: a self-sufficient system that scales without a full-time design team.
Intentional work. Every piece has a purpose.
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