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Hey everyone,
I'm Seth @nickgraphix™, a brand designer focused on building strategic identities and visual systems for growing brands.
Recently, I explored a beverage brand concept called Chaps. The goal was to create a bold, memorable beverage brand with a strong lifestyle presence through strategy, visual identity, packaging, and digital touchpoints.
Would love your feedback and thoughts.
View the project: Behance
good design
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Pro Design :)
A brand can look beautiful and still feel forgettable.
For ÉLAN NOIR, I wanted the identity to communicate something more specific: elegance, mystery, and quiet confidence.
That meant looking beyond the logo and thinking about how the typography, color, layout, packaging and overall visual language could create one consistent feeling.
That’s how I approach brand identity and packaging design.
Not just making individual pieces look good, but building a visual system that gives a brand something recognizable to grow with. I’m currently open to working with founders and brands in:
→ CPG → Food & Beverage → Wellness → Lifestyle → DTC → Consumer products
Whether you're building a new brand, launching a product, expanding your SKUs, or refreshing an existing identity, I'd love to hear what you're working on.
What makes a brand instantly recognizable to you?
For me it's repetition of one non-logo asset — a crop, a paper stock, a specific shade — showing up often enough that people recognise it before they read anything. The low-key lighting is doing that job here; does it survive a retailer shooting the bottle on plain white?
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
