Hey everyone, I'm Seth @nickgraphix™, a brand designer focused on building strategic identities a...Hey everyone, I'm Seth @nickgraphix™, a brand designer focused on building strategic identities a...
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I'm Seth @nickgraphix™, a brand designer focused on building strategic identities and visual systems for growing brands.
Recently, I explored a beverage brand concept called Chaps. The goal was to create a bold, memorable beverage brand with a strong lifestyle presence through strategy, visual identity, packaging, and digital touchpoints.
The thing I keep relearning: a design is never finished because someone ran out of ideas. It's finished because someone decided to stop. Knowing when to stop is the hardest part.
Winder is a bold brand identity built around a geometric W-inspired symbol, combining sharp angles and forward movement to represent progress, speed, and direction.
The identity uses a striking red and deep burgundy palette, supported by clean typography and a consistent visual system across brand guidelines, digital applications, and product mockups.