The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
E-E-A-T (Experience, Expertise, Authoritativeness, Trust) isn't a ranking factor you can "ADD" to a page, but it absolutely shapes how Google's quality raters (and increasingly, algorithms) evaluate your content.
How I build it into client sites:
→ EXPERTISE: first-hand detail that couldn't be written by someone who's never done the thing (real photos, specific processes, honest limitations)
→ EXPERIENCE: author bios with real credentials, linked to genuine profiles
→ AUTHORITATIVENESS: other reputable sites referencing or linking to you
→ TRUST: HTTPS, transparent business info, accurate contact details, real reviews
This matters most in YMYL spaces: healthcare, finance, legal. I ran one healthcare client's SEO strategy almost entirely through an E-E-A-T lens, and it's a big part of why they grew first-page keyword rankings by 971% in a niche where Google is deliberately harder to satisfy.
EEAT isn't a checklist. It's a filter Google applies to decide whether your content deserves to rank at all.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Was stuck waiting days on client approvals, so I threw together a piece of content that was quick and low effort and wouldn't require review.
Naturally, it's my best-performing post in weeks. 🙃
Take this as your sign to not overthink content lol
Shipped a new project today, a simple landing page under alignlabs.co.
Scored 100% 🥳 Earlier, with other tools, this was very time-consuming.
Love how this came together. Super clean work and a really strong final result!
The Head of Marketing at Clerkenwell Health told me their Squarespace site looked like a small clinic. They were doing clinical trials for 50,000+ participants, licensed by the Home Office, but their web presence was costing them credibility before the first call.
Pharma sponsors and CROs Google them before every partnership conversation. The site was creating a bad first impression, making conversations harder than they needed to be.
What they said they needed was a 'website refresh'. What they actually needed was to stop actively losing trust the moment a prospect hit their homepage.
We moved them to Framer, preserved 60 blog articles with full SEO, and built n8n automation for inquiry routing. Zero downtime on launch.
It's not just about a site update. It's about what happens when your external image no longer matches your internal scale. What are the silent costs when that gap gets too wide?
That’s a wise approach. I’m currently exploring the combination of n8n and Framer as well, especially around AI-powered workflows and web design. It’s interesting to see how these tools are coming together.
