threads dropped the @ from its wordmark this week. that glyph was the launch strategy. sign up wi...threads dropped the @ from its wordmark this week. that glyph was the launch strategy. sign up wi...
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Daniel G Bright
max
• Aug 2
threads dropped the @ from its wordmark this week.
that glyph was the launch strategy. sign up with instagram, 100m people in five days, nobody had to learn what the app was.
three years later it still reads as instagram's text app. that's the ceiling. so the @ is gone.
borrowed credibility is a loan. the rebrand is the payment. Read on LInkedin Read on X Read on Substack
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Abdul Haseeb
• Aug 6
Brilliant insight! That breakdown of launch growth tactics versus long-term brand equity hits the nail on the head. Fantastic read!
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