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The right store platform depends less on features and more on whether you sell a story or a catalogue.
• Webflow Ecommerce gives full design control, with products in the CMS.
• It suits content-led brands with smaller catalogues.
• Shopify brings a huge app ecosystem, payments, inventory and point of sale.
• It suits large catalogues and stores that also sell in person.
Which matters more for your shop: design or store tools?
Follow for more videos: instagram.com/sellwrightstudio · youtube.com/@sellwrightstudio
The network for creativity
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Recent builds from my studio, Pacrose: La Maison Monaco (lamaisonmonaco.com), a luxury watch and jewellery retailer site, Harfang Supplements (harfangsupplements.com), a WooCommerce supplements store, and our own site (pacrose.co.uk). I design and build on Webflow, Framer, Shopify and WordPress, and I use AI tools to speed up research, copy drafts and QA while the design and build stay hand-crafted. Open for new projects. Which one would you like a quick breakdown of?
La Maison Monaco is the one I would love a breakdown of. Luxury watch and jewellery sites live or die on how the product photography and the typography work together, and getting that balance right on Shopify is a real test. How did you handle the product detail pages so the pieces still feel premium on mobile?
Most SaaS landing pages lose visitors in the first 5 seconds. Not because the product is bad, but because the page doesn't explain it fast enough.
That was the challenge behind Flowmind, an AI workflow tool I designed and built in Webflow:
→ A hero that says what it does in one line
→ Product visuals instead of vague illustrations
→ Pricing and FAQs that answer objections before they become questions
→ Fully responsive, fast, and easy for the client to update through the CMS
A website isn't decoration. It's your best salesperson, working 24/7.
If your landing page isn't converting the way it should, let's talk. 👇
This is so true, most landing pages lose people not because the product is bad but because the hero takes too long to explain it. Your one line hero for Flowmind does exactly what it should, you know what it does in 2 seconds. For local businesses I see the same thing, if the...
Most Shopify stores don't have a traffic problem. They have a leak.
What I usually find when I open up a store:
→ Product pages taking 4+ seconds to load on mobile
→ Add to Cart buried below the fold
→ Too many apps loading scripts on every single page
→ No trust signals near checkout (shipping, returns, reviews)
Fixing these rarely needs a redesign. It's usually a few days of focused work.
I'm doing 5 free mini-audits this week. Drop your store URL in the comments or DM me, and I'll send you a short video with the 3 fixes I'd make first.
Add to Cart buried below the fold is such an easy one to miss. Which of the four leaks gives you the fastest lift in your audits?