Borovi – Vehicle Fleet Graphics

I designed the graphics for three Peugeot Boxer vans for Borovi. My goal was to make all three vehicles instantly recognizable as part of the same brand, while giving each one its own distinct visual character. 

I developed three different concepts, and all three designs were produced and installed. The shared visual language is built around Borovi’s green-and-white brand palette, large-scale product imagery, and interior scenes, while each van uses a different composition and visual emphasis.

A key objective was to make the product itself — the interior door — immediately recognizable, while keeping the logo, key message, and website easy to read even when the vehicle is in motion.

Rather than using a full vehicle wrap, I intentionally incorporated the vans’ original white bodywork into the design. This helped create a cleaner, more modern result while still making the three different graphics feel like one coherent fleet.

My role: concept development, visual design, graphic adaptation, and preparation for production.