Runway can generate video. Getting it to generate feeling is a different thing.

I created a short film concept for Last Spice - a chili crisp brand concept I've been developing - using Runway's Scene Builder to depict different generations of a family recipe. While maintaining visual continuity across eras is trickier than it looks, what really helped was refining every prompt with Claude first.

The workflow I used: - Claude to sharpen the prompts - Runway's Scene Builder to pressure-test each shot - Generated image as a visual reference for the next scene

This is my first time using Runway and I'm still sharpening my skills - but the potential is real. Check out my full walkthrough in the comments 👇🏻

If you've worked in @Runway , I'd love to know - what's your process?

Also, what show would you pitch to Runway's Big Pitch Contest? 👀