A full-featured e-commerce platform built for one of Hong Kong's most trusted pet stores — bridging the gap between a beloved local shop and a scalable online retail experience. The platform needed to handle a large product catalog, multiple service offerings, and a loyal customer base, all within a seamless and intuitive shopping experience.

Built on Shopify with heavy customization to support the complexity of a multi-category pet care ecosystem — from frozen raw food to vet diet products and in-store service bookings.

What Was Built

→ Custom Shopify storefront with tailored UI components across hundreds of product listings → Advanced product filtering and categorization system for dogs, cats, healthcare, and brands → Subscription and save flow integrated for repeat purchase products with automated billing → VIPaws loyalty membership system with tiered rewards and member-exclusive pricing → Product bundling and gift subscription features for promotional campaigns → Multi-location store finder integrated with opening hours and service details → Service booking integration for grooming, self-dog wash, and café reservations → Performance-optimized pages with fast load times across large catalog pages → Mobile-first responsive design for on-the-go pet owners