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Waygo is a Travel Agency. Waygo is a modern travel brand designed to simplify exploration and inspire confidence in every trip. The vision behind this project was to create a brand identity that feels approachable, reliable, and globally relevant.
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The network for creativity
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Your brand guidelines were broken before AI touched them.
Everyone's panicking about AI generated content going "off-brand." Entire companies are being built to solve this problem. 43% of marketers say their biggest headache is keeping AI outputs on-brand.
But your brand was already off-brand.
Before ChatGPT. Before Midjourney. Before any of it.
Your sales team was writing emails that sounded nothing like your website. Your product team was shipping UI that contradicted your marketing. Your CEO was posting on LinkedIn in a completely different voice than your brand deck.
The problem was never AI. The problem is that most brand guidelines are a 100 page PDF that nobody reads, built by a designer who never talked to sales, approved by a CMO who left 18 months ago.
AI didn't break your brand consistency. It just made the inconsistency impossible to ignore because now there are 10x more touchpoints moving 10x faster.
The fix is building a brand system that actually works on real surfaces such as your website, your product, your outbound and not just in a Figma file nobody opens.
That's what we build at Bright Studios. The brand identity AND the website, shipping together. Because a brand that doesn't live on surfaces doesn't live at all.
Q2 already.
If you didnāt hit all your Q1 goals, youāre not alone, I didnāt either.
But this isnāt the time to slow down.
Keep showing up. Keep applying. Keep putting your work out there.
Consistency compounds, and things will click sooner than you think.
Below is Born Black, an identity I worked on last year.
Can you guess the industry it belongs to?
Have an amazing month!
Awesome work
It's been a while since I was active so thought I'd start off by sharing one of my recent branding projects which started out as a can design for a quick collab and spiralled into creating a whole brand world! Let me know your thoughts!
Brand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe PhotoshoppackagingdesignexpertsKittlbranding
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