LAUNCH TEAM WANTED: To The Point USA

Digital Strategist / Platform Architect / Boutique Agency

Location: Remote Engagement Type: Contract / Project-Based (with potential for ongoing role) Compensation: Flexible and competitive for the right candidate or team Start Date: Immediate

About To The Point USA

To The Point USA (TTPUSA) is an independent multimedia brand and publication built on a singular premise: in a media landscape dominated by rage bait, misinformation, and grift, truth still matters.

Founded by a former NFL player, television and radio broadcaster, actor, patent holder, and journalism major, TTPUSA brings a rare combination of authentic lived experience, intellectual credibility, and uncompromising editorial standards to political, cultural, and social commentary.

Our tagline says it all: Less Reaction. More Reflection.

The brand is fully conceived, named, trademarked, and visually developed. The writing is exceptional. The domain is secured. Social handles are established across all major platforms. A Substack is live. We are ready to launch - and we are looking for the right digital architect to build the infrastructure that matches the ambition of this project.

What We Are Looking For

We are seeking an elite digital strategist, platform architect, or boutique agency with demonstrated experience launching and scaling independent media brands, publications, or content-driven platforms.

This is not an entry-level opportunity. We are not looking for someone to learn on this project. We need a seasoned professional or team that has done this before, does it exceptionally well, and understands the unique demands of launching a politically and culturally independent media brand in today's fragmented digital landscape.

You may be:

A solo digital strategist with a proven track record

A small team of two to three specialists

A boutique agency with relevant media launch experience

What matters is not your size - it is your expertise, your instincts, and your results.

Scope of Work

The selected candidate or team will be responsible for the following:

Website Design & Build

Design and build a professional, editorial-grade website on Squarespace (domain and template already secured)

Architecture must support a content-driven publication with category organization across multiple topics

Mobile-first design is non-negotiable

Visual identity must align precisely with existing brand assets including logo, color palette, and typography

Email capture integration at multiple touchpoints throughout the site

Social Media Strategy & Management

Develop and execute a platform-specific content strategy across X, Instagram, Facebook, and LinkedIn

Establish posting cadence, content formats, and engagement protocols for each platform

Create branded visual templates for pull quotes, article promotions, and announcements

Grow audience organically through strategic engagement, hashtag strategy, and community building

Content Scheduling & Distribution

Manage a content calendar coordinating Substack publication with cross-platform social distribution

Ensure every essay publication is supported by a full social media amplification plan

Monitor performance analytics and adjust strategy accordingly

Coordinate press outreach in conjunction with brand founder for high-priority pieces

Launch Execution

Deliver a fully operational digital presence within two weeks of engagement

Execute a coordinated launch week across all platforms

Establish analytics baselines and reporting framework for ongoing performance tracking

What Makes This Opportunity Unique

TTPUSA is not a startup searching for its identity. The brand vision is fully formed, the editorial voice is established and exceptional, and the founder brings a level of authentic credibility that most independent media brands spend years trying to manufacture.

The writing already exists. The story is already compelling. The audience is waiting.

What we need is the technical and strategic infrastructure to deliver it at the highest possible level. The right candidate will recognize immediately that this is a rare opportunity to attach their skills to a brand with genuine substance, a powerful origin story, and significant long-term potential.

Ideal Candidate Profile

Minimum three to five years of experience in digital media strategy, brand launches, or content platform development

Demonstrated portfolio of independent media, editorial, or publication launches

Expert-level proficiency with Squarespace, social media management tools (Buffer, Later, or equivalent), and email marketing platforms

Strong understanding of SEO fundamentals and content discoverability

Experience with Substack ecosystem and newsletter growth strategy is a strong plus

Ability to work independently with minimal oversight while maintaining clear communication

A genuine appreciation for substantive, truth-driven journalism in an era of media noise

How to Apply

Please submit the following:

A brief introduction - who you are, what you do, and why TTPUSA resonates with you

Three to five examples of comparable projects you have launched or managed

Your proposed approach to this engagement

Your rate or fee structure

Applications that lead with your portfolio and your thinking will stand out. Applications that lead with generic agency boilerplate will not.

Send applications to: info@tothepointusa.com

To The Point USA is an equal opportunity employer. We are building something that challenges the status quo - and we want the team behind it to reflect that same commitment to excellence without exception.

Less Reaction. More Reflection. tothepointusa.com