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Introducing Macawi! 🦜🇭🇳
I'm so excited to share a little piece of my culture through my very first challenge.
Meet Macawi, a curious scarlet macaw born in the heart of the ancient Mayan city of Copan Ruinas, Honduras. He's an adventurous traveler on a mission to showcase the incredible beauty of his homeland, from the majestic ruins of Copán to the crystal-clear waters of Roatan, through lush tropical forests, and along the rich cultural landscapes of the Lenca Route.
Inspired by every destination he visits, Macawi brings the spirit of Honduras to life through a collection of apparel and designs that celebrate our heritage, nature, and traditions.
This is only the beginning of his journey.
I hope you love Macawi as much as I loved creating him. Thank you so much for your support! ❤️🇭🇳
#RecraftChallenge #Macawi #WearYourOrigin #BrandIdentity #CharacterDesign #Honduras #CreativeAI #BrandDesign #GraphicDesign #TravelBrand #AIArt
Project link: https://www.recraft.ai/project/8c8d14eb-7622-441b-938d-c9c7e4ed3366
Home isn't just a place. It's the stories we carry wherever we go.
Macawi is an invitation to explore, celebrate, and proudly wear our origins.
Macawi's Shirt Collection
Copan Ruinas: Back to where it all began. ❤️
Inspired by the incredible Mayan heritage of Copán Ruinas, this design pays tribute to the history, art, and culture that gave birth to Macawi.
Lenca Route: Discovering the Lenca Route 🤎
Earth tones,...
Every journey has a story. These are the places that shaped Macawi. 🇭🇳❤️
Taking Macawi beyond the character.
Exploring how the brand could come to life through apparel, accessories, packaging, and travel-inspired products.
Wear your origin. 🇭🇳
The Macawi Explorer Pack celebrates every stop along the adventure with a set of stickers inspired by Honduras' nature, culture, and history. 🦜🇭🇳
Nice 💯
Thank you!!
Good 👍
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Meet ECHO — a creative urban spirit and the face of ECHO, a New York platform for discovering hidden cultural events.
I created ECHO as more than a mascot. He is a humanoid spirit of the creative city: he notices what others miss in familiar places and leads people toward original experiences before they become obvious.
A private rooftop performance in New York. A basement theatre show. An emerging artist’s exhibition. A DJ set somewhere below the subway. ECHO already knows where to go.
He is creative, intelligent, challenging, and deeply intolerant of banality. He has his own attitude: sometimes impatient, sometimes slightly arrogant, always confident that he can see the city’s next cultural signal before everyone else.
For this project, I developed the entire ECHO world from the ground up: the original brand concept, the humanoid urban-spirit mascot, his personality and character sheet, the name, and the stylized condensed typography that became the foundation of the visual identity.
Recraft Explore was especially important in this process. It gave me a strong space to develop ECHO’s visual language, test the character across different applications, and turn one mascot idea into a complete and consistent creative world.
From there, I expanded ECHO into a full brand ecosystem: a city-discovery platform website, an exclusive secret-event invitation, merch, a sticker pack, posters, and short videos that reveal the mascot’s character in motion.
ECHO is not simply a character representing the brand. ECHO and the brand exist together: the platform helps people find the city’s hidden creative life, while the spirit gives that search its personality, perspective, and voice.
Thank you to the Recraft team and the Contra team for the opportunity and support. I loved watching the world of ECHO come alive. 🖤💜🩵
Impressive work!
Put this together for anyone having issues getting into the challenge! Hope this helps!
This is so helpful. Thank you!!
Built for better habits, not boring tracking 🌱
A gamified wellness experience that turns nutrition, progress, and daily routines into something users actually want to return to.
Full case study ↓
#MobileAppDesign #UIUXDesign #WellnessApp #NutritionApp #Gamification #ProductDesign #UXDesign #AppDesign #HealthTech #MobileUX
So cuuute design!😍
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