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Most startup dashboards fail for one simple reason:
They show data, but not decisions.
I recently worked on restructuring a performance dashboard where the team had 40+ metrics but no clear insight on what to act on.
What I changed:
• Reduced metrics to decision-driving KPIs
• Built automated weekly tracking
• Added cohort & funnel visibility
• Simplified reporting flow for faster reviews
Result:
The team could identify drop-offs and take action within minutes instead of hours.
Tools used:
• SQL
• Google Sheets / Dashboard tools
• AI-assisted data structuring
If your dashboard feels overwhelming or not actionable, it’s usually a design problem — not a data problem.
Open to helping teams build decision-focused dashboards.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
Managing complex data shouldn’t feel like a chore. For my latest project, Bondly, I wanted to bridge the gap between high-level promotion analysis and personal financial goal tracking within a single CRM ecosystem.
I focused on:
1. Visual Hierarchy: Using a dark sidebar to anchor the navigation while keeping the data workspace light and breathable.
2.Actionable Insights: Prioritizing "Sales Target" and "Saving Goals" to give users an immediate sense of progress.
3.Modern Data Viz: Experimenting with softer, rounded shapes for bar and bubble charts to make "Store Order Analysis" feel more approachable.
I’m looking to refine this further! I’d love your thoughts on:
1.Does the color contrast between the lime green and soft pinks work for you?
2.Is the "My Saving Goals" widget too prominent for a CRM dashboard, or does it add value?
Amazing work
Project: B2B SaaS Onboarding Redesign
Context: 14 day trial, multi user analytics and CRM product
Challenge
Teams signed up but never activated. Admins felt overwhelmed by configuration. Workspaces expired without integrations.
Approach
I defined the core aha moment as “see your own revenue or pipeline data inside a live dashboard”.
Everything in onboarding was designed to drive that outcome.
• Welcome screen asks for user goal, not company details
• Personalised checklist based on role and objective
• Sample data to demonstrate value before setup
• Linear, skippable setup with clear progress and time expectations
• Post integration prompt to invite teammates and drive adoption
Result: A guided experience that reduces cognitive load, clarifies what done means, and aligns the entire setup around first value, not feature exposure
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