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If you can't take a 2-week vacation without your business collapsing...
You don't own a business.
You own a job with extra steps.
Harsh? Maybe. True? Absolutely.
Real ownership means:
→ Revenue happens without you watching
→ Team operates without constant direction
→ Systems run without your input
→ Clients get served when you're unavailable
If any aren't true... you're not a business owner.
You're the most important employee.
And that's expensive.
You can't scale yourself.
You can't take time off.
You can't sell something that requires you.
The goal isn't building a business that needs you.
It's building one that works without you.
Then choosing when to be involved.
Revenue without freedom is just an expensive job.
Could your business run 2 weeks without you?
If not, what's the first system you need?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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me because i now work for myself again but i'm onboarding new clients, as i'm figuring out how i want operations to be managed, as i'm trying to do my taxes as i also need to actually do the work i'm being paid to doooo 😭😭😭😭 #help
The most expensive decision ecommerce founders make isn't a bad hire or failed ad campaign.
It's deciding that "good enough" revenue is fine; without diagnosing what it's actually costing them.
Thesis: Stores don't fail loudly. They bleed quietly.
The cost of inaction isn't zero; it's just invisible.
The hidden math:
You're doing $75K/month.
• Conversion: 2.1% (feels average)
• Cart abandonment: 67% (feels normal)
• AOV: $52 (feels fine)
But what if:
• 35% of abandonment is fixable checkout friction
• Conversion could be 3.2% with proper structure
• AOV could be $67 with strategic product pages
The actual cost:
At 3.2% conversion with $67 AOV: $137K/month, not $75K.
That's $62K/month left on the table. $744K annually.
Not because you're failing. Because you never diagnosed what "normal" was costing you
Why this happen ↘
Really strong framing. “Not broken, bleeding quietly” is such a powerful psychological reframe — it shifts the conversation from blame → awareness. Subtle but very persuasive positioning.
Imagine this:
Two full days focused entirely on your brand.
No distractions. No overthinking. No “I’ll get to it later.”
Just strategy in hand and execution happening in real time.
I’m offering limited 2-day website intensives where I take you from a clear plan to a fully built, polished, ready-to-convert website — in 48 hours.
No months of back-and-forth.
No dragging timelines.
No stalled momentum.
If you’re ready to stop planning and start building, book a fit call and let’s see if this is the right move for your business.
Love this positioning. Removing decision friction is often more valuable than adding more features.
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