Transform Ghee to Gourmet: Premium Brand & Packaging Design

Transform Ghee to Gourmet: Premium Brand & Packaging DesignTransform Ghee to Gourmet: Premium Brand & Packaging Design

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Heramb Arora

• 3h

Lumina is a premium New Zealand ghee brand designed to elevate a traditional pantry staple into a luxury culinary experience. The packaging system draws inspiration from fine spirits, prestige fragrance, and heritage food gifting, combining elegant script typography, deep monochromatic color palettes, metallic finishes, and collectible limited-edition formats. By emphasizing provenance, craftsmanship, and rarity, the design transforms ghee from a functional ingredient into a gourmet product worthy of display and gifting. The result is a sophisticated brand ecosystem that increases perceived value, strengthens premium positioning, and creates a distinctive presence within the specialty food category.

Services: Brand Identity, Packaging Design, Gift Packaging, Packaging Architecture, Art Direction

Industry: Food & Beverage, Gourmet Foods, Dairy, CPG

Tags: Food Packaging, Gourmet Packaging, Luxury Packaging, Brand Identity, Packaging Design, Ghee Packaging, Premium Food Branding, CPG Design, FMCG Branding, Product Packaging, Gift Packaging, Visual Identity

Adobe Illustrator branding packaging Brand Design Packaging Design

Girtonian

pro

• Jun 30

This is Gibbles the Niblet. He is a tiny pencil-nib goblin who lives in an art studio, survives on failed sketches, and has absolutely no chill. Gibbles was not designed. He just kind of happened. I saw a partially sharpened pencil on my desk, and a really bad drawing and then there was Gibbles. He has a carved wooden body, a graphite crown, ears the size of dinner plates, and a mouth that is always open, usually chewing something he should not be chewing. He eats failed ideas and coughs up better ones. His sidekick is Scrub which is a kneaded eraser puppy who erases Gibbles' drawings by sitting on them. It's a whole thing. Gibbles is a mascot. A pencil sharpener. A designer toy collectible. A one-goblin creative catastrophe. And his message is simple: you do not need the perfect tools. You just need the mess in front of you and a weird little goblin brain to do something with it. I also wrote a little storybook to go a long with my submission. you can read it over on magicpath! recraft link: https://www.recraft.ai/project/3072205d-5e59-4507-b801-406c2f8bbe64

recraftchallenge branding ai

Noor Mtir

• Jun 30

very creative

Regent Park Studio

max

• Jun 29

We had a debate in the studio on this one. Do you lead with contrast and let the brand breathe, or do you go full brand saturation and make it unmistakable? These are two email directions we designed for Vesper, our Kajabi demo build. Tell us which approach you'd open, click, and remember. See the project here!

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