Tiny Tummies — Children's Cough Syrup Brand Identity A concept brand identity project for Tiny Tummies, a playful children's cough syrup brand designed to make medicine time feel a little less scary for kids and parents alike.

The Challenge Kids' cough syrup packaging usually falls into one of two traps: sterile and clinical, or so cartoonish it undermines the trust parents need when giving a child medicine. The goal was to land in between, warm and comforting, but still clean and credible on a pharmacy shelf.

The Concept Tiny Tummies is built around a soft, rounded mascot character with a bubbly, friendly logotype. Instead of leaning on literal fruit or clinical iconography, the visual world uses abstract floating shapes, soothing swirls, syrup droplets, cloud-like blobs all to evoke comfort and relief without feeling like "medicine." A gentle pastel palette (mint, soft coral, warm cream) keeps the tone calm and reassuring while staying visually distinct on shelf.

What I Delivered •Logo and mascot character design •Color palette and typography system •Bottle label design •Product photography direction/mockup styling

Why It Works The soft character and color work speak directly to kids, while the clean layout, clear dosage information, and thoughtful typography keep the brand credible for the parents making the purchase decision.