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The Biggest Google Ads Mistake E-commerce Brands Make
A client came to me with good traffic, but sales were not growing.
I audited the Google Ads account and found the main issue: they were scaling spend before fixing the basics.
1: Poor conversion tracking
2: Too much budget on weak products
3: Search terms were wasting spend
4: No clear profit based strategy.
I cleaned up the account, fixed tracking, added negative keywords, and shifted budget to products that actually converted .
Now see the results.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Goofle ads and Meta specialist.
I am looking for long-term collaboration.
I want someone serious with experience.
My online business is ready for an aggressive push on both Google Ads and Meta (Facebook & Instagram) Ads with the single, clear objective of boosting sales. I need the first wave of campaigns live, tracked, and delivering actionable data within the next month; after that, I want to continue refining and scaling together on an ongoing basis.
Scope of work
• Audit any existing ad accounts, pixels, and conversion tracking to be sure all sales events register accurately.
• Plan and build full-funnel campaigns across Search, Shopping, Display, Facebook, and Instagram, aligning keywords, audiences, and creatives around purchase intent.
• Configure and test conversion tracking through Google Tag Manager, Google Analytics 4, and Meta Pixel/Conversions API.
• Launch ads, manage bids and budgets, then optimise toward profitable ROAS, adjusting creatives, copy, placements, and audience segments as data rolls in.
• Provide concise weekly reports highlighting spend, revenue, ROAS, and clear next-step actions.
Acceptance criteria
All campaigns and tracking must be live within four weeks.
Dashboard or report must show verified purchase conversions from both ad platforms.
Ongoing optimisation plan agreed for month two and beyond.
Tools you are free to use include Google Ads Editor, Facebook Ads Manager, Power Editor, GA4, Tag Manager, and any reputable third-party optimisation software.
If you enjoy data-driven performance marketing and want a stable, long-term collaboration that rewards results, this project should be an ideal fit.
We have all materials necessary for ads and also marketing strategy, we need someone very good in ads .
Google Ads Smart Bidding Case Study ⭐
I recently set up a client campaign using Google Ads Smart Bidding.
The goal was simple: generate more qualified conversions at a profitable cost.
During the campaign, I found a few key issues:
🔹 Poor conversion tracking
🔹 Irrelevant search terms
🔹 Budget going toward low-quality traffic
🔹 Weak conversion data
🔹 Bidding strategy needed better signals
I cleaned up the account, improved tracking, added negative keywords, and optimized the campaign around quality conversions.
Small Business Social Audience Audit & Growth Analysis
A data-driven performance audit analyzing audience metrics, visibility trends, and user conversion funnels to pinpoint growth opportunities for an online brand presence.
