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Small Business Social Audience Audit & Growth Analysis
A data-driven performance audit analyzing audience metrics, visibility trends, and user conversion funnels to pinpoint growth opportunities for an online brand presence.
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Scope: YouTube Channel Branding, Thumbnail System, Instagram Feed & Story Architecture, Motion Graphics
Concept: Translating the electrifying, house-infused energy and fashion-forward aesthetic of LE SSERAFIM’s "Crazy" into an adaptable, high-impact social media identity.
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Facebook & Instagram Ads Strategy
Client: Holhairs
Industry: E-commerce / Beauty & Hair
Platform: Meta Ads
Services: Paid Social, Conversion Campaigns, Retargeting
Objective
Increase qualified website traffic, generate purchase intent, and drive online sales for Holhairs through Facebook and Instagram advertising.
Challenge
The brand needed a structured Meta Ads strategy that could move potential customers from initial discovery through to purchase while continuously identifying the audiences, creatives, and campaigns delivering the strongest results.
Strategy
I developed and managed a full-funnel Meta Ads strategy covering three key stages:
1. Traffic & Audience Testing
Drove targeted traffic to the website.
Tested different audiences and creative variations.
Used Meta Pixel data to identify high-intent users and build audiences for optimization.
2. Conversion Campaigns
Focused campaigns on website purchases.
Tested audience and creative combinations to identify stronger-performing segments.
Optimized campaigns based on purchase events and performance data.
Refined targeting and delivery to improve conversion efficiency.
3. Retargeting & Remarketing
Re-engaged website visitors and users who had previously interacted with the brand.
Used product-focused creatives and purchase-oriented messaging.
Targeted high-intent audiences who had not yet completed a purchase.
Continuously optimized campaigns based on conversion performance.
Results
Across the campaigns, the strategy generated:
303 website purchases
3,648 link clicks
2,465 link clicks from one traffic campaign
1,183 link clicks from another campaign
Multiple conversion campaigns generating 83, 161, and 59 website purchases
The campaign structure helped the brand build a stronger acquisition funnel, increase purchase intent, and generate measurable online sales through Facebook and Instagram.
Outcome
By combining audience testing, conversion optimization, and remarketing, I created a scalable Meta Ads funnel designed to continuously turn traffic and engagement into qualified customers and online purchases.
Great job
CTR focused - YouTube Thumbnail Design
