The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
THE STORY
Brand naming, identity, copywriting and positioning for a narrative strategy practice.
THE STORY BEHIND THE STORY
Most branding projects start with a client. This one started with a conviction.
The Story is a narrative strategy practice I co-founded with a trusted collaborator. The idea had been sitting between us for a while before we finally built it. The work is focused: help businesses find the language that lives beneath the brand. The layer that gives shape to what they do and meaning to how they say it.
The copy came first. That was deliberate. If we were going to tell other businesses that the right words change everything, we had to prove it on ourselves first. The name had to do what we promise to do for clients. Clear, direct, confident enough to need no explanation. The Story. Two words. No qualifier.
The identity followed the same logic. A serif wordmark, a horizontal rule, a palette that sits somewhere between editorial and architectural. Nothing that announces itself. Nothing that reaches. The kind of brand that doesn't need to argue for its credibility because it doesn't occur to it to try.
The line we built everything around: when a business can say what it is, clearly and with feeling, everything changes. It had to earn the visit. We think it does.
WHAT IT TAUGHT ME
When the client is yourself, there is nowhere to deflect. The work either holds or it doesn't, and you're the first to know.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Kalise, Premium Social Media Campaign
Designed a premium social media campaign for Kalise to elevate its brand presence and promote its Vitamin C Hair Serum through elegant visual storytelling. The campaign combined product-focused creatives, educational content, and lifestyle imagery to communicate the serum's benefits while reinforcing a clean, science-backed, and luxurious brand identity.
Role: UI/Visual Designer
Deliverables: Social media campaign, Instagram creatives, product advertisements, educational carousel, visual branding assets
Tools: Figma, Adobe Photoshop
Goal: Build a premium brand presence and create high-converting social media assets that educate customers, showcase the product's benefits, and maintain a cohesive visual identity.
One of the best designs I’ve seen today. Really solid work 👏 keep pushing. The visual storytelling and color gradients here feel incredibly premium. Capturing that level of elegant branding is exactly what inspires the way I approach modern web layouts.
Solor Luna
I got a brief for a spiritual wellness and lifestyle brand.
The brief?
Create a calming identity that celebrates the harmony between the sun and the moon, reflecting balance, positivity, and mindful living through a timeless visual language.
Here's how I brought Solor Luna to life:
• I explored the symbolism of day and night, creating a brand that represents harmony, renewal, and the natural rhythm that connects people with the universe.
• We defined a mission: Inspire moments of peace and self-discovery through thoughtfully designed products that encourage mindfulness and inner balance.
• Established a vision: To become a trusted lifestyle brand recognized for blending celestial symbolism with modern, elegant design.
• Designed a custom emblem combining the sun and crescent moon into a single harmonious symbol, representing the balance between light and darkness, energy and tranquility.
• Enhanced the identity with radiant sun rays and subtle celestial stars, creating a clean, memorable mark that communicates warmth, optimism, and spiritual connection.
• Developed a fresh visual identity using vibrant golden yellow, calming blue, and crisp white, giving the brand a cheerful yet sophisticated personality that works beautifully across packaging, digital platforms, and lifestyle products.
The result?
A brand identity that radiates warmth, balance, and positivity while inviting people to embrace a lifestyle inspired by the beauty of the sun, moon, and the harmony they represent.
The client's reaction?
"This identity feels uplifting from the very first glance. The combination of the sun and moon perfectly reflects our vision, and the branding has a peaceful, memorable character that truly stands out."
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
fifaworldcup2026
The World Cup is here and the whole world's watching. How are you designing for the world stage?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
