Enhancing Tours Coabana: UI/UX to Full Digital StrategyEnhancing Tours Coabana: UI/UX to Full Digital Strategy
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CASE STUDY
Tours Coabana began as a UI/UX design project for a travel agency but evolved into comprehensive involvement in the platform’s development. As the project progressed, I took on responsibilities ranging from design to technical implementation and digital strategy.
The challenge was to create an engaging and functional web experience for the tourism sector, optimizing both navigation and the presentation of services. In addition to interface design, I participated in site development, hosting management, SEO optimization, and the definition of strategies aimed at improving the agency’s range of experiences and market positioning.
The result was a robust platform that combined design, technology, and strategy to strengthen Tours Coabana’s digital presence and enhance its customers’ experience.
PROJECT SUMMARY
Design, development, and digital strategy for the Tours Coabana website, integrating UI/UX, web development, hosting, SEO, and tourism experience planning into a comprehensive solution.
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