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A 5-phase, story-driven B2G automated email sequence built for a GovTech company to build instant trust with municipal leaders, expose manual revenue leakages, and successfully drive prospects from discovery calls to live software demos.
What I did: In this campaign, I utilized direct-response storytelling frameworks (The Soap Opera Sequence) to address complex institutional pain points such as compliance deficits, decentralized MDA reporting, and revenue leakages. By shifting the focus from technical jargon to executive oversight and narrative-driven social proof, the copy handles deep enterprise objections while maintaining a high level of curiosity that drives live demo bookings
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I designed and developed a modern Kajabi website for a business consulting and masterclass brand focused on strategy, systems, and business growth.
This is a great reminder that design isn't just about functionality—it's also about creating a feeling.
I joined this year's Config Makeathon and decided to build something inspired by a problem I've repeatedly encountered while working in CRM and lifecycle marketing.
CRM platforms are built around flows, campaigns, and automations. Customers are not.
When trying to understand what a customer actually experienced, I often found myself jumping between multiple journeys, templates, campaigns, and reports just to answer a simple question:
What happened, why did it happen, and what happens next?
So I built Trace.
Trace is a lifecycle debugging tool that helps teams:
• Replay customer journeys in a single timeline
• Understand why communications were triggered
• Simulate future customer experiences before launch
• Review every message in one place
• Identify journey conflicts and lifecycle issues before they impact customers
The idea came from real CRM consulting work. To bring it to life, I used ChatGPT to refine the concept, challenge assumptions, and iterate on the product structure, then used Figma Make to rapidly turn those ideas into a working prototype. After several rounds of prompting, testing, and revisions, the concept evolved into the MVP shown here.
The project was designed and prototyped entirely in Figma Make.
Would love to hear your thoughts!
🎥 Try the demo: https://tracedebug.figma.site/dashboard
🧩 Figma Community: https://www.figma.com/community/file/1647280144583934618
OneTrickPonyNuts came to me needing carousel ad creatives for their dog food products, designed to run as paid ads across Facebook and Instagram. The goal was clear: eye-catching visuals that stay true to the brand while driving engagement and clicks.
Beautiful execution. The emotional side of digital experiences is something I think we'll see much more of in the future.
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