Content Marketing and SEO Strategy Development

Developed and presented a SEO & content marketing strategy for RBC's national small business segment.

Developed and presented a content marketing strategy and SEO initiatives deck for RBC's national small business segment to senior executives, partners, and business stakeholders. Performed competitive analysis across the Big 5 Canadian banks and a content audit across 4 RBC business lines. Built a content repurposing model and led creative development of 100+ assets - blogs, white papers, infographics, and videos - organized into an internal linking matrix to increase SERP rankings and track marketing funnel conversions. Created a content funnel strategy with an external agency to execute RBC's first national-level small business campaign.