AI-Assisted Brand System and Creative Direction for CALMÔAI-Assisted Brand System and Creative Direction for CALMÔ
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
CALMÔ started from a different question: what if a functional drink looked like something you'd already want in your hand — not because it's good for you, but because it's part of who you are?
The brand was built for a generation that doesn't separate wellbeing from identity. That goes to the gym and to the party. That drinks something functional without announcing it. That takes care of themselves quietly, on their own terms.
Every creative decision in this project — from brand positioning to photography direction to individual image prompts — was developed through an AI-assisted creative process, using Claude as a collaborative art director.
The result is a complete brand system that functions both as an AI generation framework and as a real-world production brief. The same document that generates images also briefs a photographer. The language was written to work in both directions.
Post image
Post image
Post image
Post image
Celia's avatar
Sick 🔥
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started