A Sacramento medspa with real credentials, running on a site that asked too much of the person using it. Eight items in the navigation, treatments buried a few clicks down, and booking left to a phone number.
We moved them to Framer — not for the platform, but for what it let us do: rebuild the page structure instead of restyling it.
Eight nav items down to five. A hero that names the treatments and the physician-led care rather than promising an experience. Boulevard integrated as the booking platform, so there's one short, consistent path from landing on a page to holding an appointment. Sacramento named as the service area instead of spreading the menu thin.
The migration itself was the unglamorous half — a from/to redirect table built line by line before cutover so nothing already ranking got lost.