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Sharp concept. Material-language work like this usually reads as a gimmick until you see it executed this cleanly.
HELDER didn't come from a client brief. It came from a question I couldn't stop asking, what happens when chrome stops belonging to technology and starts belonging to the earth?
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What if CapCut entered the skincare industry? ✨
Would you add it to your routine?
I explored how CapCut could evolve beyond content creation and become a premium skincare brand.
CONCEPT
CapCut Skin translates CapCut's core values of simplicity, efficiency, and creativity into a modern skincare experience. Inspired by the idea of editing and enhancing content, the brand applies the same philosophy to skincare through streamlined routines, multifunctional products, and visible results.
VISUAL IDENTITY
The identity combines minimalist packaging, clean typography, and fresh mint-green accents inspired by digital interfaces. The goal was to create a brand that feels modern, approachable, and technology-driven while maintaining a premium aesthetic.
PRODUCTS
The collection includes Cut Cleanser, Frame Serum, and Smooth Edit Cream, a simplified routine designed to cleanse, refine, and hydrate the skin. Product names are inspired by the language of content creation, creating a direct connection to the CapCut universe.
POSITIONING
Designed for people who want effective skincare without complicated routines. Smart formulas, clean design, and results-focused products for modern lifestyles.
capcutdesignstudioBrand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe PhotoshopGoogle Gemini
Luxury isn't just what you wear, it's how you present it.
Created this jewelry animation to showcase elegance, craftsmanship, and attention to detail through motion. Combining product-focused storytelling with high-end visuals to help brands capture attention and create a lasting impression.
✨ Designed to stop the scroll.
✨ Built to elevate the brand.
#JewelryBrand #JewelryMarketing #ProductAnimation #VideoAnimation #LuxuryBranding #JewelryDesign #ContentCreation #SocialMediaMarketing #MotionDesign #InstagramReels #VideoEditing #BrandContent #LuxuryJewelry #VisualStorytelling #DigitalMarketing
What do you think?
The idea is simple a creative monogramm of the letter V, in shape of a check mark, split in two for a modern touch.
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