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Meet VEYA- the fashion mascot of a fictional Gen Z fashion brand. ✨
VEYA is an original mascot created for a fictional Gen Z fashion brand built around self-expression, creativity, and confidence.
Rather than creating just a character, I designed a complete visual identity system where VEYA comes to life across multiple brand touchpoints- including campaign posters, website landing pages, flagship showrooms, book and magazine covers, stickers, packaging, shopping bags, clothing tags, shoe boxes and more..
Character Brief
Mascot Name: VEYA
Fashion Brand: VEYA
Logo: VY
Role: Style Muse / Fashion Explorer
Personality: Creative, confident, curious, playful, and inspiring.
Here's project link:
https://www.recraft.ai/project/8dc703d3-799c-4474-bbf7-09d87153b188
VEYA believes fashion is not about following trends- it's about discovering your own style and expressing who you are.
This project explores how a single mascot can become the face of an entire fashion world through storytelling, consistency, and a strong visual identity.
#RecraftAI #MascotDesign #CharacterDesign #BrandIdentity #FashionBrand #GenZDesign #3DCharacter #BrandDesign #CreativeAI #DesignChallenge #AIArt
Premium fashion mascot brand "VEYA":
--CLOTHING TAG
--BOOK & MAGAZINE COVERS
--BRAND WORLD / FLAGSHIP SHOWROOM
--SHOPPING BAG
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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