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Led integrated program delivery for GMC Sierra’s “Anthem” campaign and the 360° launch of the next-generation Sierra 1500 and its industry-first MultiPro Tailgate. The humorous campaign showed truck owners saying goodbye to traditional tailgates while singing “Na Na Hey Hey Kiss Him Goodbye,” bringing “The Tailgate to End All Tailgates” and “Step Up Like a Pro” positioning to life across television, digital, social and a major Sunday Night Football push. I coordinated cross-functional agency, production and client teams while overseeing scope, timelines, resources, risk resolution and interconnected campaign deliverables through launch.
Marketing StrategyProduct MarketingProgram ManagementMicrosoft ExcelMicrosoft PowerPointMicrosoft Project
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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