When “premium” started feeling too perfect This beauty WordPress Clinic Website went through a fe...When “premium” started feeling too perfect This beauty WordPress Clinic Website went through a fe...
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This beauty WordPress Clinic Website went through a few changes before it felt right.
The first direction looked polished, but it didn’t feel warm enough. So I started playing with the typography, imagery, spacing, colors, and content flow until the experience felt more welcoming.
Then came the development side, making that visual direction work across different screens and keeping the interactions smooth.
𝐖𝐞𝐛 𝐃𝐞𝐬𝐢𝐠𝐧 + 𝐅𝐮𝐥𝐥-𝐒𝐭𝐚𝐜𝐤 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 🛠️
The final version feels much closer to the brand I had in mind.
Back to our latest poll: y'all voted Black (60%). We shipped Pink anyway.
Our client's call, not ours - and once you see her brand, you'll get why. Feminine-led, bold, unapologetic - Pink was never really up for debate on her end. 💗👠
Team Sections: Professional Only or Professional + Personal?
A team section can build trust in different ways.
Version A - Professional. Focuses on the coaches’ professional experience - their expertise, years of practice, and approach to working with clients.
Version B - Professional + Personal. Keeps this information but adds a Weekend Mode with personal photos, interests, and small stories about life outside work.
For a coaching website, both sides matter: expertise shows competence, while personality helps visitors feel a human connection.
Which version would make you more likely to choose a coach?
One of my earlier projects was creating an explainer video for MerchantSpring, showing how agencies can consolidate e-commerce analytics, reporting, and AI-driven insights onto a single platform.
Have a product launch coming up? Feel free to DM me.