Real Estate Lead Qualification & Automated Follow-Up
Built an n8n automation workflow that captures real-estate leads through a webhook, cleans and validates the incoming data, evaluates lead quality, stores qualified leads in Google Sheets, and automatically routes them for email follow-up.
Workflow includes:
Webhook-based lead intake
JavaScript data processing and normalization
Lead validation using conditional logic
Automated lead scoring based on lead information
Hot / Warm / Cold lead prioritization
Google Sheets lead database integration
Switch-based routing for different lead priorities
Automated Gmail notifications/follow-ups
Structured lead data including budget, property type, location, timeline, and loan requirement
This workflow demonstrates how manual lead qualification, data entry, prioritization, and initial follow-up can be automated, helping real-estate teams respond faster and focus their time on higher-quality prospects.
Built with: n8n • JavaScript • Webhooks • Google Sheets • Gmail • Conditional Logic