R redesigned rome.ai without even asking.

before: - cta before explaining the value - dark theme for an audience that will most likely browse in daylight - weak problem/solution flow - no faqs - no strong reason to download

after: - clearer positioning - light, practical visual direction - problem - solution - proof - cta - faqs + stronger conversion points

this is the kind of redesign i’d charge $3k–$5k+ for. not because i changed the ui. because i changed how the website sells the product.

It looks so great after the redesign

From Confusion to Conversion

For this project, I helped create a Facebook ad creative for a Nigerian health & wellness brand selling a digital liver-health meal guide and cookbook. Instead of making another generic “healthy foods” video, I built the concept around a more relatable problem: Too much health information. Not enough clarity. The creative uses a short-form storytelling structure that takes the viewer from confusion → curiosity → product discovery, while deliberately avoiding giving away the actual value inside the cookbook. The goal was simple: make the audience curious enough to click, while positioning the product as the practical answer to the problem. Creative direction: Story driven ad concept Format: Vertical short form video Platform: Facebook / Instagram Focus: Hook, curiosity, product reveal & conversion A good ad doesn't always need to tell people everything. Sometimes, it needs to make them want to know more.

Suppper coool experiment!!