A self-initiated B2B SaaS website copy concept for RELAY, a fictional AI customer-support platform designed to help support teams automate repetitive requests while giving agents AI assistance on more complex conversations.
I developed the homepage messaging with a focus on clear positioning, strong value communication, and conversation focused CTAs. Speaking directly to support leaders and teams looking to scale without sacrificing the quality of their customer experience.
Disclaimer: This is a self-initiated mockup project created for portfolio purposes. RELAY is a fictional company and this project was not comissioned by or created for an actual client. The visual layout was adapted from Canva for presentation purposes. The copy, messaging, positioning, and content direction are my own work.
My SaaS Metric Card combines a subtle card entrance with a glowing progress-bar fill, designed for landing pages, product announcements, and dashboard previews.
The focus was reusability: editable text, clearly named layers, and a separate logo group. The video shows Nexus Intelligence becoming Orbit Analytics—with a different brand, headline, metric, and call to action, while keeping the same animation.
Showing the flat tech sketch with full construction callouts next to the rendered Santa hoodie is a great presentation. The Christmas collection detail on the tech pack sheet makes this look ready for production, not just a concept.