A useful audit should answer one practical question: what should this business improve first? This self-directed mini-audit demo models a review of visible positioning, content, and calls to action, then turns observations into a short priority list. It uses no client account or private analytics, and claims no performance result. For a real project, my audit is scoped to one brand and up to two platforms. Client-supplied analytics can inform the review; without them, I keep the analysis to what is publicly visible.