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Most websites don't lose visitors because they look bad. They lose them because they're confusing.
A visitor should never have to think:
“Where do I go next?”
When I build a website, I try to make the journey obvious:
01 — Clear headline
Tell visitors what the business offers within seconds.
02 — Simple navigation
Make important information easy to find.
03 — Strong visual hierarchy
Guide attention toward the things that actually matter.
04 — One clear next step
Whether it's booking, ordering, contacting or buying — make the action obvious.
05 — Less friction
Remove unnecessary steps that make users work harder than they should.
Good UI isn't about adding more.
It's about making the right things easier to understand.
That's one of the principles I keep in mind when designing and developing websites.
What's the first thing that makes you leave a website?
#WebDevelopment #WebDesign #UIUX #UserExperience #WebsiteDesign #FrontendDevelopment #WebDeveloper
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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