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While reimagining the Tradesyncer brand, we started with one question:
Does the visual identity match the robustness of the product?
With 185M+ trades copied and a performance-driven platform, the brand had to come across structured, stable & engineered not only modern.
The final output: a sophisticated identity system designed to emphasize clarity, scalability and data-first conversation.
Creating brands that evolve with the product.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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For Aelia, I was responsible for developing the brand strategy, visual identity, packaging design, and the overall creative direction of the project. My goal was to transform the founder’s unique perspective as a pilot into a distinctive brand experience, creating a clear connection between skincare, travel, and life at high altitudes.
The project began with defining the brand positioning and core narrative, which guided every design decision that followed. I created a visual identity inspired by freedom, protection, and elevation, expressed through a custom symbol, a carefully crafted color system, and a modern aesthetic designed to resonate with frequent travelers and modern explorers. The packaging was designed to reinforce this story, featuring a distinctive circular cut-out that references both the sun and an airplane window, creating a memorable and meaningful brand asset.
By aligning strategy, identity, and packaging under a single concept, I helped build a cohesive brand that feels premium, functional, and emotionally connected to its audience.
I love your use of color and composition here.
👀 What do you do when you get a hyperfixation, and suddenly all you do is refresh Contra, check notifications, and obsess over engagement on your Makeathon submission? Anyone else like this? 😅😅😅
Honestly, you might have noticed I’ve been a bit quiet with my growth updates lately — and that’s because for the past 2 weeks I was fully locked in on the #ConfigMakeathon 🥵
(I’ll also attach a screen recording in this post showing how to use the Skill Matrix for anyone who’s interested)
But today I’m back with a quick update to distract myself a little
𝐃𝐚𝐲 𝟓𝟐 🎉 𝐨𝐟 𝐦𝐲 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝟏,𝟎𝟎𝟎 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬
𝗨𝗣𝗗𝗔𝗧𝗘𝗦 𝗦𝗜𝗡𝗖𝗘 𝗠𝗬 𝗟𝗔𝗦𝗧 𝗣𝗢𝗦𝗧:
💎 +60 followers
💎 I made it into the Top 5 creators on Contra
💎 Discovery score grew by 4 points — now it’s 127
💎 Ben Huffman followed me — which honestly feels like a huge milestone for me, especially since I’ve been on Contra for less than 2 months
𝗪𝗛𝗔𝗧 𝗜 𝗧𝗘𝗦𝗧𝗘𝗗 𝗦𝗜𝗡𝗖𝗘 𝗠𝗬 𝗟𝗔𝗦𝗧 𝗣𝗢𝗦𝗧:
I’ll share everything at the end of the week 👀
𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀: 337 / 1,000
𝗦𝘁𝗶𝗹𝗹 𝗹𝗲𝗳𝘁: 663 followers
Follow along if you’re curious to see whether it’s possible to grow on Contra from zero.
If you like my work please support my submission: https://on.contra.com/LgPnq8
🐐 + 💬 = ❤️
As someone who's capable of opening the same analytics page 37 times a day, I refuse to judge 😄
What I find interesting is how quickly you've grown in less than two months. Was there a moment when you noticed a clear shift in traction, or did it feel more like a slow accumulation of small wins?
What do you think guyzzzz!!! 🥹
Am here with a more refine and updated version, even though, it was my first logo branding for a fashion clothing brand.
Lemme know your opinions. Btw, I landed on two directions I genuinely love for different reasons.
And now I'm stuck. 😅 So I'm opening it up — which one says "The Haya" to you?
Drop a 1 or 2 in the comments.
If you're a brand looking for a designer, who treats every project like it's the only one that matters — let's talk. 🤍
7 voted
70%
3 voted
30%
10 votes
Closed
I prefer the structure and redefined version
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