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Four colourways. One silhouette. No gradients.
Chroma SS26 started as a rule rather than a moodboard: if the colour is doing the work, nothing else should compete with it. No soft fades, no overlays, no “depth.” Flat ground, full stop.
That constraint shaped everything downstream. The configurator doesn’t tint a product shot, it swaps the entire ground out from under you. The spec sheet stays monospaced and factual (210 gsm, tricot polyester, made in Tunisia) because the colour is already shouting.
Seven sections, built as one scroll.
Those flat colours look sharp.
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Both look great, but Violet & Black gets my vote! The purple accents give it a more modern, premium feel while keeping the design clean and focused on conversions. Amazing how a color change can create such a different brand personality. Have you tested which version performs better with visitors?
New case study for the brand and digital work we did for Seeper Studios.
Go Check it out
Evolving a brand with almost 30 years of history is the hard version of brand work. You have to keep what people already trust while making it feel current. Nice job balancing both.
Many tries for one effect. That's the honest story of the Inward headline
Inward is a concept landing page I made for noise-cancelling headphones. I wanted the words NOISE TO FOCUS to react to the cursor
Particles came first. Glitch with doubled letters broke reading. Grain was next, then crumbs, which felt dirty. Halftone was too graphic
I went back to particles, made them gentler and kept them only under the cursor. That one stayed
The video shows every version, one after another
None of the dropped versions were wasted. Each one showed what the product didn't want
Which version would you have shipped?
Super cool!
