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Hudson Valley Contracting is a local service business website concept for a custom home and renovation company. The project focuses on the core job of this type of website: help a visitor understand the service, see the style of work, build enough confidence to inquire, and start an estimate request.
The site is designed for a buyer who may be comparing several contractors and wants a clear path from browsing to contact.
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I’m exploring two homepage hero directions for a Scramble Systems concept and testing which layout communicates the message more effectively.
Both directions use the same core idea: helping small teams deliver big wins in tough situations.
Direction 1 feels more structured and modular.
The large brand title creates a strong first impression, while the green content block makes the key message feel direct and contained.
Direction 2 feels more dynamic and action-driven.
The headline becomes the main focus, the green emphasis adds more energy, and the large athlete image makes the concept feel more immediate.
Direction 1: bold, structured, brand-forward
Direction 2: dynamic, focused, action-driven
Which direction feels stronger for a consulting/leadership website?
13 voted
30%
30 voted
70%
43 votes
Closed
Direction 2
Hard to choose which layout I should go with đŸ¤”
10 voted
31%
22 voted
69%
32 votes
Closed
Hero Section 2
From 125 to 132, growing, slowly but gradually and I also (finally), landed my first project here on Contra after 7 months. YAY!
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im also grinding for that, congrats to you
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