For Junoo, we had already received real product samples for a separate UGC production. The AI piece came in as an additional creative route: a way to explore how much further we could take the campaign without depending on another traditional shoot.

Using real product photography as our reference, we created a fully AI-generated UGC concept from scratch, including the creator, environment, styling and overall visual direction.

The content was developed around the aesthetic the client wanted and adapted to feel relevant to the audience in the target city, while keeping the real product at the center of the piece.

What I like about this kind of workflow is the flexibility it creates. Once the product is in hand and properly referenced, we’re no longer limited to a single casting, location or production setup. AI becomes a way to expand the creative territory of a campaign and produce additional content directions that would otherwise require a completely new shoot.