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Maze wanted me to book a demo just to run a usability test. I just wanted to send a link to 5 people and see where they got stuck.
So I built u/test. Define tasks with CSS selectors, share a link, get data back. No setup, no sales call, no engineer needed.
Ran it on my own project — an AI crypto wallet. Caught something I wouldn't have found in Figma: 55% of testers misclicked on the first step. The nav label was fine. The position wasn't. One data point, one fix.
It tracks click accuracy, rage clicks, misclicks, time-on-task, friction per step.
Case study: roywong.me/projects/utest
Demo: https://lnkd.in/gn2NwZpk
Also, I'm open to senior product design roles in fintech and Web3. HK-based, open to remote.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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welcome 👋
I spent over a year as the product designer for Hypernative. They just raised $40M in Series B funding not long ago.
Hypernative is a real time security platform for Web3, protecting billions in assets across 60+ blockchains. The product is genuinely best in class. But when I started, the UX wasn't matching the tech.
The UI was super complex, data heavy, and required a steep learning curve. For a security platform where seconds matter, that's a big problem. If your users can't parse a critical alert instantly, the best detection engine in the world doesn't help.
So We rebuilt the experience around three pillars: clarity, actionability, and scalability.
Clarity meant redesigning the threat severity system so users could gauge urgency at a glance. Actionability meant replacing static alerts with interactive ones that included recommendations, historical context, and mitigation steps right in the UI. Scalability meant building a modular dashboard so different teams could customize the interface for their workflow.
The results were 40% improvement in threat detection response time. 30% increase in user retention. 25% reduction in false positive friction.
In complex B2B products, design is the difference between a tool people tolerate and a platform they rely on. Especially in security so if the UX creates cognitive load at the moment someone needs to act fast, you've already lost.
Perfect design
I built my first native iOS app this weekend.
The client? My wife. The budget? $0 😅
She's a home pastry chef and needed a kitchen timer. Simple brief. Zero negotiation room.
Spent most of the weekend designing it by hand in Figma - Dieter Rams vibes, minimalist with a touch of skeuomorphic texture that just feels right on a physical device.
Then handed it off to Claude Code to implement in Xcode.
Accuracy? Kind of wild. 99% pixel-perfect from my Figma file. A lot of prompting, but it delivered.
App's live on TestFlight. Client tested it. Client approved it. Client is still not paying.
Next up: multi-step timers - which was actually the feature she asked for in the first place.
Great job! I'm sure she loves it .
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